Color is light.

drikolor technology creates multi pigmented paint. 

Light is made up of numerous waves or impulses, each having different dimensions or wavelengths; the eye and brain translate light into color.

Every pigment has a unique wavelength, the more pigments used to make a color, the greater the number of wavelengths.

The greater the number of wavelengths, the greater the perception of depth.

Not branding or marketing.

Science.